Period
2015 - in progress
Jordanian honey producer Al Shifa revolutionized honey production with innovation and support. With an EU-funded grant, they expanded from 80 to 250 hives, introducing modern machinery. Al Shifa now supplies high-quality local honey to Jordanian and Qatari kitchens, reshaping the honey market and raising local quality. This practice not only preserves the tradition of Jordanian honey but also improves rural livelihoods.
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Identification needs
To bring a rare product such as honey produced in remote areas of Jordan to kitchens across the Kingdom and beyond.
Stakeholder change
Today, the Al Shifa factory has 250 hives in addition to modern machinery that produce high-quality honey on a wide scale. The honey, which was not previously available locally, enjoys widespread local success as Jordanians prefer to buy local honey rather than imported honey of a lower quality. Al Shifa’s products can now be found at Select Amman supermarkets and specialty honey shops, in addition to new exports to Qatar.
Change triggered
1-By 2013, the factory had between 80 and100 hives that were producing superior quality honey. After getting the fund in 2015, the Al Shifa factory has 250 hives in addition to modern machinery that produce high-quality honey on a wide scale.
2-Al Shifa's products can now be found at Select Amman supermarkets and specialty honey shops, in addition to new exports to Qatar.
Short description
Ahmed (Mohamad Ata) Hamed Al Harsh started his business in Jerash governorate as a small-scale honey producer back in 1999. By 2013, he had between 80 and100 hives that were producing superior quality honey.
In 2013, he applied to JEDCO for an EU-funded grant to expand his business. His application was accepted in 2015, and fortune was at his side as he received the entire amount for which he applied.
Today, the Al Shifa factory has 250 hives in addition to modern machinery that produce high-quality honey on a wide scale. The honey, which was not previously available locally, enjoys widespread local success as Jordanians prefer to buy local honey rather than imported honey of a lower quality. Al Shifa's products can now be found at Select Amman supermarkets and specialty honey shops, in addition to new exports to Qatar.
In addition to the EU-funded financial grant, JEDCO also provided Al Harsh support for research and market studies. JEDCO was also instrumental in providing advice on the selection and procurement of essential machinery for the factory's expansion, as well as invaluable guidance and training in online marketing.
Thanks to JEDCO's EU-funded grant, Al Harsh's success has been as sweet as the honey he produces, allowing him to bring his rare product produced in remote areas of Jordan to kitchens across the Kingdom and beyond.