GOOD PRACTICE
Period
2018 - in progress
Zikra pioneers community-based tourism, known as "exchange tourism," to transform livelihoods in rural areas. This innovative approach invites visitors to immerse themselves in local communities, honouring their rich traditions and sustainable practices. Through this exchange, villagers share their deep knowledge of food production, cultural heritage, and resource management, providing a unique opportunity for cultural immersion and mutual learning. This model holds promise for promoting alternative ways of living and fostering sustainable development in rural areas.
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Identification needs
To promote alternative ways of living and enhance the livelihoods of villagers, Zikra has employed the model of community-based tourism or “exchangetourism”. Visitors come to learn and engage with the local community. Guests pay a small sum to learn from the rich local knowledge of communities and witness skills ranging from their ability to produce their own food, their relationship with their culture, identity and land, their ability to utilize natural and local resources and creative ways of waste management.
Stakeholder change
To promote alternative ways of living and enhance the livelihoods of villagers.
Change triggered
1- Helping the rural families to sell their products in the market.
2- Providing financial resources to rural familes
3- Proceeding generating an income for 11 rural families.
Short description
1- This project aims at getting people inspired by encouraging them to stop considering rural people as simply ‘poor''.
2- Help rural households and women to get financial resources for their families.
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