The market opening at national and international level and the current context of globalization have had the main effect of increasing the prices of argan oil and almonds. In order to meet the challenges of marketing, the organization of producers and the use of labels to be identified in the market are of crucial importance. This work first aims to provide a diagnosis of the argan sector through an economic analysis of the value chain. A SWOT analysis was also established in order to determine the development paths of the sector and to be able to propose relevant interventions upstream and downstream of the value chain. The results of this analysis show that the development of the sector must be carried out within the framework of an integrated strategy, which will allow organizing the producers upstream of the value chain in the form of cooperatives. These last ones organized in a group or a union, to better promote the products of the argan tree at the regional level by setting up a legal regulation which prohibits the export of argan bulk products in order to maintain the added value related to the valorization of the argan tree products at the local level.